Branding Resources - CTE - Oregon Department of Education

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Branding Resources - CTE

CTE Brand Policy MS-Word

Policy guidance for using the CTE Brand in Oregon.

Using the CTE Brand

The use of the "CTE Learning that works for Oregon" and "CTE Learning that works for America" brand are governed by strict user agreements and guidelines. Below, please find the resources outlining the use of the CTE Branding information.

"CTE Learning that works for America" Summer Workshop Presentations, 8/3-5/2011

At the CTE Summer Workshop, the CTE branding initiative was launched by two national presenters. David Buchholz, of David and Associates, lead the group through the work leading to the brand promise and role of CTE in America's future. Erin Uy, Communications Director of NASDCTEc, then shared some of the resources developed by that organization to assist in advocacy for CTE.

NASDCTEc Brand Messaging Initiative - David Buchholz

Taking the CTE Message Home - Erin Uy

CTE Talking Points

A collection of talking points has been developed to support your communications with key audiences about CTE. These can be especially helpful in developing correspondence, presentations, speeches and other communications materials. Click on any of the audiences below to download talking points for that audience.

TEN Things You Can Do To Help Promote CTE

We’ve developed a handy checklist of things you can do to help support quality CTE—and its role in education, the economy and the country’s global competitiveness. While they’re not mutually exclusive, we’ve tailored them for important stakeholders and audiences. Please CLICK on the one below that is closest to your situation or audience.

User Guidelines and Information

The CTE brand logo, brand positioning theme and brand extensions are the property of NASDCTEc.

It is a policy of the State Board of Education and a priority of the Oregon Department of Education that there will be no discrimination or harassment on the grounds of race, color, sex, marital status, religion, national origin, age, sexual orientation, or disability in any educational programs, activities or employment. Persons having questions about equal opportunity and nondiscrimination should contact the Deputy Superintendent of Public Instruction at the Oregon Department of Education, 255 Capitol Street NE, Salem, Oregon 97310; phone 503-947-5740; or fax 503-378-4772.

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