Career and Technical Education (CTE)
Teaching & Learning
CTE Advocacy & Resources
Branding Resources - CTE
Branding Resources - CTE
CTE Brand Policy
Policy guidance for using the CTE Brand in Oregon.
Using the CTE Brand
The use of the "CTE Learning that works for Oregon" and "CTE Learning that works for America" brand are governed by strict user agreements and guidelines. Below, please find the resources outlining the use of the CTE Branding information.
Obtaining the CTE Brand Logo
CTE Brand User's Guide
"CTE Learning that works for America" Summer Workshop Presentations, 8/3-5/2011
At the CTE Summer Workshop, the CTE branding initiative was launched by two national presenters. David Buchholz, of David and Associates, lead the group through the work leading to the brand promise and role of CTE in America's future. Erin Uy, Communications Director of NASDCTEc, then shared some of the resources developed by that organization to assist in advocacy for CTE.
NASDCTEc Brand Messaging Initiative - David Buchholz
Taking the CTE Message Home - Erin Uy
CTE Talking Points
Oregon's What is CTE
These talking points can be used when putting together presentations, speeches, reports, news releases, letters and other communications to help general audiences (policymakers, service clubs, parents, community groups, etc.) gain a better understanding of the value proposition for CTE - and how CTE is "Learning that works for America".
These talking points can be used when interacting with business and industry representatives. Embed these points in PowerPoint presentations, speeches, reports, news releases, letters and other communications to help the business and industry audiences gain a better understanding of the value proposition for CTE - and how CTE is "Learning that works for America." - See more
Business and Industry
User Guidelines and Information
The use of the "CTE Learning that works for Oregon" and "CTE Learning that works for America" brand are governed by strict user agreements and guidelines. Below, please find the resources outlining the use of the CTE branding information.
The CTE brand logo, brand positioning theme and brand extensions are the property of NASDCTEc.
It is a policy of the State Board of Education and a priority of the Oregon Department of Education that there will be no discrimination or harassment on the grounds of race, color, sex, marital status, religion, national origin, age, sexual orientation, or disability in any educational programs, activities or employment. Persons having questions about equal opportunity and nondiscrimination should contact the Deputy Superintendent of Public Instruction at the Oregon Department of Education, 255 Capitol Street NE, Salem, Oregon 97310; phone 503-947-5740; or fax 503-378-4772.
Secondary and Post Secondary Transitions - Education Program Specialist
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Oregon Department of Education
255 Capitol Street NE Salem, OR 97310-0203
(503) 947-5600 | Fax: (503) 378-5156
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