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    Look for Link Icons to ODE Sites: Career Area = Career Area  Quick View = Quick View  Details = Details, and also look for icons to External Sites
    Matching Focus Area FOCUS AREAS
     Focus Area  Quick View  PDF  Marketing Communications
     Focus Area  Quick View  PDF  Marketing Management
     Focus Area  Quick View  PDF  Marketing Research
    No Occupation records were found matching the current TEXT TO SEARCH
    No High School and Community College Program records were found matching the current TEXT TO SEARCH
    Related to Cluster CLUSTERS
      - Matching CLUSTER KNOWLEDGE AND SKILLS STATEMENTS
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    Hospitality and Tourism

      Describe the key components of Marketing and promoting hospitality and tourism products and services.
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    Marketing

      Describe career opportunities and the means to achieve those opportunities in each of the Marketing Career Pathways.
      Describe the impact of economics, economics systems and entrepreneurship on Marketing.
      Implement Marketing research to obtain and evaluate information for the creation of a Marketing plan.
      Plan, monitor and manage the day-to-day activities required for continued Marketing business operations.
      Plan, monitor, manage and maintain the use of financial resources for Marketing activities.
      Use Marketing strategies and processes to determine and meet client needs and wants.
    Related to Cluster CLUSTERS
      - Matching CLUSTER PERFORMANCE INDICATORS
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    Finance

     Details Describe Marketing functions and related activities.
     Details Discuss Marketing's role and function.
     Details Explain Marketing and its importance in a global economy.
     Cluster  Quick View  PDF 

    Hospitality and Tourism

     Details Compare/contrast different Marketing packets.
     Details Demonstrate knowledge of Marketing techniques commonly used in the hospitality and tourism industry to sell a product or service.
     Details Identify the elements of Marketing.
     Cluster  Quick View  PDF 

    Marketing

     Details Acquire foundational knowledge of channel management to understand its role in Marketing.
     Details Acquire self-development skills for success in Marketing careers.
     Details Allocate enterprise resources to maintain the Marketing plan.
     Details Assess cost-effectiveness of Marketing strategies.
     Details Assess Marketing strategies to improve return on Marketing investment (ROMI).
     Details Budget enterprise resources to implement the Marketing plan.
     Details Conduct Marketing audits.
     Details Conduct Marketing plan adjustments based on data.
     Details Conduct SWOT analysis for use in the Marketing planning process.
     Details Coordinate channel management with other Marketing activities.
     Details Describe certifications available for Marketing careers.
     Details Describe economic indicators that can impact Marketing activities.
     Details Describe fundamental economic concepts used in Marketing.
     Details Describe Marketing functions and related activities.
     Details Describe Marketing's role and function in business.
     Details Describe the impact of global trade on Marketing activities.
     Details Describe the uses of grades and standards in Marketing.
     Details Determine needed resources for a new Marketing project or business venture.
     Details Develop a foundational knowledge of pricing to understand its role in Marketing.
     Details Develop a Marketing a plan.
     Details Develop Marketing plan.
     Details Develop personal traits to foster career advancement in Marketing.
     Details Develop/revise Marketing plan and strategies based on available Marketing information.
     Details Employ entrepreneurial discovery strategies in Marketing.
     Details Evaluate Marketing research procedures and findings.
     Details Explain commerce laws and regulations that affect Marketing businesses.
     Details Explain economic systems in which Marketing activities are performed.
     Details Explain Marketing and its importance in a global economy.
     Details Explain Marketing research activities to develop or revise Marketing plan.
     Details Explain production's role and function in Marketing business.
     Details Explain the nature of direct Marketing channels.
     Details Explain the role of promotion as a Marketing function.
     Details Explain types of Marketing research.
     Details Identify the impact of product life cycles on Marketing decisions.
     Details Implement job-seeking skills to obtain employment in Marketing.
     Details Interpret Marketing research data.
     Details Maintain business records to facilitate Marketing operations.
     Details Monitor and adjust the use of enterprise resources for Marketing purposes.
     Details Monitor the impact of Marketing on enterprise activities.
     Details Participate in career planning in Marketing.
     Details Plan and manage the use of enterprise reources for Marketing purposes.
     Details Set Marketing goals and objectives.
     Details Utilize career-advancement activities to enhance professional development in Marketing careers.
     Details Utilize Marketing information obtained through research to develop Marketing plan.
     Details Utilize Marketing information to develop a Marketing plan.
     Details Utilize Marketing information to manage and perform Marketing responsibilities.
    Related to Focus Area FOCUS AREAS
      - Matching FOCUS AREA KNOWLEDGE AND SKILLS
     Focus Area  Quick View  PDF 

    Agribusiness Systems

      Use sales and Marketing principles common to agribusiness systems to accomplish AFNR business objectives.
     Focus Area  Quick View  PDF 

    Forestry and Forest Products

      Prepare a business plan using accepted business management principles used in the production, processing, Marketing and transportation of AGFPest project / products.
     Focus Area  Quick View  PDF 

    Marketing Communications

      Access, evaluate and disseminate information to enhance Marketing decision-making processes.
      Apply techniques and strategies to convey ideas and information through Marketing communications.
      Obtain, develop, maintain and improve a Marketing communications product or service mix to respond to market opportunities.
      Plan, manage and monitor day-to-day activities of Marketing communications operations.
     Focus Area  Quick View  PDF 

    Marketing Management

      Access, evaluate and disseminate information to aid in making Marketing management decisions.
      Plan, manage and monitor day-to-day Marketing management operations.
      Plan, manage and organize to meet the requirements of the Marketing plan.
      Plan, organize and lead Marketing staff to achieve business goals.
     Focus Area  Quick View  PDF 

    Marketing Research

      Design and conduct research activities to facilitate Marketing business decisions.
      Plan, organize and manage day-to-day Marketing research activities.
      Use information systems and tools to make Marketing research decisions.
     Focus Area  Quick View  PDF 

    Merchandising

      Access, evaluate and disseminate Marketing information to facilitate merchandising decisions and activities.
     Focus Area  Quick View  PDF 

    Recreation, Amusements & Attractions

      Develop Marketing strategies for recreation, amusement and attractions venues.
     Focus Area  Quick View  PDF 

    Restaurants, Food & Beverage Services

      Research costs, pricing, market demands and Marketing strategies to manage profitability in food and beverage service facilities.
     Focus Area  Quick View  PDF 

    Travel & Tourism

      Select the most effective communication technique and media venue to convey travel Marketing information to a target audience.
    Related to Focus Area FOCUS AREAS
      - Matching FOCUS AREA PERFORMANCE INDICATORS
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    Administration & Administrative Support

     Details Employ Marketing strategies and processes.
     Focus Area  Quick View  PDF 

    Agribusiness Systems

     Details Apply economic principles to Marketing (e.g., supply and demand).
     Details Develop a Marketing plan.
     Details Evaluate methods of Marketing products and services.
     Details Implement a Marketing plan.
     Focus Area  Quick View  PDF 

    Forestry and Forest Products

     Details Prepare a business plan that implements appropriate Marketing strategies for forestry products.
     Focus Area  Quick View  PDF 

    General Management

     Details Interpret internal information for strategic planning (e.g., financial/accounting, Marketing, operations, human resources, information technology, and individual employee data).
     Focus Area  Quick View  PDF 

    Journalism & Broadcasting

     Details Identify several types of advertising, Marketing, and public relations activities used by public and commercial radio or television stations.
     Focus Area  Quick View  PDF 

    Law Enforcement Services

     Details Develop a comprehensive crime prevention plan that includes strategies for funding, managing, and Marketing the plan.
     Details List steps in Marketing community policing to the community.
     Focus Area  Quick View  PDF 

    Lodging

     Details Examine the characteristics of general, catering, human resource, Marketing, sales, and resident managers to facilitate selection of career choices.
     Focus Area  Quick View  PDF 

    Marketing Communications

     Details Analyze costs/benefits of direct Marketing.
     Details Analyze vendor performance to choose vendors providing the best service materials for use in Marketing communications.
     Details Apply techniques to monitor production of Marketing communications materials.
     Details Assess advertisements to ensure achievement of Marketing communications goals/objectives.
     Details Assess collateral pieces for direct Marketing.
     Details Assess direct-Marketing strategy.
     Details Collect Marketing information to ensure accuracy and adequacy of data for decision-making in Marketing communications.
     Details Communicate with Marketing communications staff to clarify objectives.
     Details Control Marketing budget.
     Details Describe current issues/trends in Marketing communications.
     Details Describe services offered by the Marketing communications industry.
     Details Describe the nature of target Marketing in Marketing communications.
     Details Design qualitative Marketing research study to ensure appropriateness of data-collection efforts.
     Details Determine pricing for Marketing communication services.
     Details Determine sample for qualitative Marketing research study.
     Details Develop a discussion guide for a qualitative Marketing research study.
     Details Develop action plan to carry out Marketing communications assignment.
     Details Develop an advertising campaign to achieve Marketing communications objectives.
     Details Develop Marketing/creative briefs to appraise staff and client of promotional strategy.
     Details Develop schedule for Marketing communications assignment.
     Details Develop screener for a qualitative Marketing research study.
     Details Develop viral Marketing strategies.
     Details Differentiate between service Marketing and product Marketing.
     Details Discuss the nature of effective direct-Marketing copy.
     Details Discuss the relationship between advertising and Marketing.
     Details Discuss the use of Marketing/creative briefs.
     Details Discuss types of direct-Marketing strategies.
     Details Evaluate digital Marketing efforts.
     Details Evaluate direct-Marketing copy.
     Details Evaluate effectiveness of advertising strategies to determine return on Marketing investment.
     Details Evaluate effectiveness of Marketing communications services.
     Details Evaluate the effectiveness of the Marketing communications mix to make product-mix decisions.
     Details Execute an advertising campaign to achieve Marketing communications objectives.
     Details Explain considerations in designing a frequency/loyalty Marketing program.
     Details Explain considerations in developing viral Marketing campaigns.
     Details Explain product/service management activities in Marketing communications.
     Details Explain security considerations in the Marketing communications.
     Details Explain the concept of product in Marketing communications.
     Details Explain the Marketing communications development process.
     Details Explain the nature of buzz Marketing.
     Details Explain the nature of e-mail Marketing strategies.
     Details Explain the nature of product extension in services Marketing.
     Details Explain the relationship between Marketing and Marketing communications.
     Details Explain the role of media in delivering direct-Marketing messages.
     Details Explain the use of social media in Marketing communications to obtain customer attention and/or to gain customer insight.
     Details Explain ways that technology impacts Marketing communications.
     Details Generate Marketing communications ideas.
     Details Generate product ideas to contribute to ongoing Marketing communications success.
     Details Identify product extensions that can be used in Marketing communications.
     Details Identify ways to segment markets for Marketing communications.
     Details Implement organizational skills in Marketing communications to improve efficiency and work flow.
     Details Manage financial resources in Marketing communications.
     Details Manage internal and external business relationships in Marketing communications.
     Details Manage media planning and placement to enhance return on Marketing investment.
     Details Manage stressful Marketing communications situations.
     Details Monitor production of Marketing communications materials.
     Details Pitch Marketing communications idea to client.
     Details Plan Marketing research activities to ensure appropriateness and adequacy of data-collection efforts.
     Details Prepare Marketing/creative briefs.
     Details Screen Marketing communications ideas.
     Details Use communication skills in Marketing communications.
     Details Use direct Marketing strategies to attract attention and build brand.
     Details Utilize information-technology tools to manage and perform Marketing communications responsibilities.
     Details Utilize Marketing information to plan Marketing communications activities.
     Details Work with advertising agency to create Marketing communications.
     Details Write effectively in Marketing communications.
     Focus Area  Quick View  PDF 

    Marketing Management

     Details Adjust Marketing budget in response to new market opportunities.
     Details Align Marketing activities with business objectives.
     Details Analyze Marketing information to make informed Marketing decisions.
     Details Apply Marketing information to facilitate product/service management decisions.
     Details Apply metrics to measure effectiveness of Marketing communications.
     Details Assess Marketing information needs to develop a Marketing information management system.
     Details Assess Marketing information needs.
     Details Assess Marketing personnel's ability to react to market developments.
     Details Assess quality of Marketing research activities to determine needed improvements.
     Details Calculate return on Marketing investment (ROMI).
     Details Control an organization's/Marketing department's activities to encourage growth and development.
     Details Define uniform Marketing processes to streamline communications.
     Details Design a Marketing performance measurement system.
     Details Determine strategic Marketing planning structure.
     Details Develop an operational plan of Marketing activities/initiatives.
     Details Develop Marketing information management system.
     Details Establish a Marketing cost-control system.
     Details Evaluate alternative Marketing techniques and procedures for achieving product development objectives
     Details Evaluate quality of Marketing research studies (e.g., sampling, validity/reliability, bias, etc.).
     Details Explain security considerations in Marketing management.
     Details Identify issues and trends in Marketing information management.
     Details Identify ways to track Marketing communications activities.
     Details Manage system for housing Marketing assets (e.g., Marketing collateral, promotional items, graphics, letterhead, logos).
     Details Measure cost-effectiveness of Marketing expenditures.
     Details Modify Marketing strategies based on performance results.
     Details Monitor achievement of Marketing objectives.
     Details Select metrics to measure effectiveness of Marketing communications.
     Details Set Marketing policies.
     Details Show the effect of Marketing strategy on Marketing goals/objectives.
     Details Staff key Marketing positions.
     Details Standardize/automate Marketing work flows.
     Details Supervise Marketing positions.
     Details Track Marketing budgets.
     Details Utilize Marketing information to assess promotional activities.
     Details Utilize Marketing information to determine consumer behavior.
     Details Utilize metrics to measure effectiveness of Marketing communications.
     Details Utilize planning tools to guide organization's/Marketing department's activities.
     Focus Area  Quick View  PDF 

    Marketing Research

     Details Assess Marketing information needs to develop a Marketing information management system.
     Details Assess Marketing information needs.
     Details Assess quality of Marketing research activities to determine needed improvements.
     Details Collect secondary Marketing data to ensure accuracy and adequacy of information for decision-making.
     Details Compare business objectives with the expected use of the Marketing research outcomes.
     Details Compare Marketing research proposals to select agency providing the most value.
     Details Data mine web log for Marketing information.
     Details Design qualitative Marketing research study to ensure appropriateness of data-collection efforts.
     Details Design quantitative Marketing research activities to ensure accuracy, appropriateness, and adequacy of data collection efforts.
     Details Determine sample for qualitative Marketing research study.
     Details Develop discussion guide for a qualitative Marketing research study.
     Details Develop Marketing information management system.
     Details Develop screener for a qualitative Marketing research study.
     Details Evaluate quality of Marketing research studies (e.g., timeliness, speed, sampling, validity/reliability, bias, etc.).
     Details Evaluate the relationship between the research purpose and the Marketing research objectives.
     Details Explain security considerations in the Marketing research.
     Details Identify issues and trends in Marketing research.
     Details Identify the Marketing research problem/issue.
     Details Implement primary Marketing research strategy to test hypothesis and/or to resolve issues.
     Details Implement security precautions to protect Marketing research.
     Details Interpret descriptive statistics for Marketing decision-making.
     Details Manage Marketing information to facilitate pricing strategies that maximize return and meet customers' perceptions of value.
     Details Manage Marketing information to facilitate product/service management decisions.
     Details Manage Marketing information to facilitate promotional activities.
     Details Manage Marketing information to predict/analyze consumer behavior.
     Details Measure the impact of Marketing research.
     Details Obtain Marketing information from online sources (e.g., search engines, online databases, blogs, listserves, etc.).
     Details Pre-test promotional campaign (e.g., advertising, direct Marketing, etc.).
     Details Process data to translate Marketing information into useful insights/knowledge.
     Details Suggest improvements to Marketing research activities.
     Details Track environmental changes that impact Marketing (e.g., technological changes, consumer trends, economic changes, regulatory changes, etc.).
     Details Utilize planning tools to guide the organization's/Marketing research department activities.
     Focus Area  Quick View  PDF 

    Merchandising

     Details Reconcile Marketing plans with assortment and financial plans.
     Details Utilize Marketing information to determine and meet customer needs.
     Details Utilize Marketing information to drive merchandising activities.
     Focus Area  Quick View  PDF 

    Professional Sales

     Details Describe the use of target Marketing in professional selling.
     Details Employ Marketing information to plan Marketing activities.
     Details Explain the use of Marketing research information in professional selling.
     Details Process Marketing information to test hypotheses and/or to resolve issues.
     Focus Area  Quick View  PDF 

    Recreation, Amusements & Attractions

     Details Describe how this factor affects the Marketing strategies.
     Details Describe the impact of seasonality on the design of Marketing plans.
     Details Describe the use of market segmentation to design Marketing plans.
     Details Describe the ways to incorporate a loyalty program into the Marketing plan.
     Details Detail ways to set up a Marketing partnership.
     Focus Area  Quick View  PDF 

    Restaurants, Food & Beverage Services

     Details Compare alternative ways of Marketing to develop a promotional package.
     Details Describe the role of the menu as a Marketing and planning tool.
     Details Detail the process of upselling and other forms of Marketing at tableside.
     Focus Area  Quick View  PDF 

    Sustainable Building

     Details Apply effective business, Marketing, and sales strategies to sell green.
     Details Be aware of the Marketing opportunities and techniques that green building presents to building practicioners and organizations.
    Related to Focus Area FOCUS AREAS
      - Matching Miscellaneous Links
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    Marketing Management

      QV - Marketing Information Management and Research   10/19/2017 (10.26 KB)
      Super Search - Marketing Information Management and Research   10/19/2017 (31.18 KB)
     Focus Area  Quick View  PDF 

    Marketing Research

      QV - Marketing and Communications   10/19/2017 (10.26 KB)
      Super Search - Marketing and Communications   10/19/2017 (31.18 KB)
     Focus Area  Quick View  PDF 

    Professional Sales

      OSS Video - Marketing Managers  
      QV - Professional Sales, Promotion and Marketing   10/19/2017 (10.26 KB)
      Super Search - Professional Sales, Promotion and Marketing   10/19/2017 (31.18 KB)
    Related to Focus Area TEXT TO SEARCH
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